Join The 28-Day Sugar & Carb Escape Challenge!
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Black Friday & Christmas offer · ends Saturday 28 November
Your Christmas glow-up starts here 💕
Drop a dress size, find your glow, and feel fabulous for Christmas
Real women are losing real weight on the Nu:Way 28-Day Plan, Christmas Edition, with 3 proper meals a day that keep your blood sugar steady.
No hunger, no keto, no calorie counting, no silly teas. Start by Black Friday and you'll be glowing by Christmas Day.
Or start today and slip into that favourite outfit by Saturday 12 December — that's 13 days before Christmas.
This offer ends Saturday 28 November, 11:59pm UK time.
£37 · one-time payment · instant access · FREE £19.99 bonus
Created by Sarah Spendiff, recovered food addict and author of The Sugar & Carb Escape Key
Real women. Real results. 💕
This is what happens when you feed yourself properly. These are results from women after their 28 days.
Individual results vary.
Kim, 50's, health concerns
9½ lb in 4 weeks
“Am very happy and can't ever remember losing this amount in 4 weeks before 🥳” “Now a massive (for me!) bowl that keeps me going until lunch… surely not a diet? Allowing mayo & butter, weird but true!”
— Kim
Jayne, 40s, always snacking
9lb down
“I am at the 9 pound weight loss. Thanks for all your support. Its put me on a path and I will continue this way of eating to lose more weight.” “I don't hanker after food anymore… I can walk into the shops without going to the sweet aisle to see what they have. Food noise in my head has nearly all gone.”
— Jayne
Helen, 50s, weight plateaued
9lbs down in 28 days
“I'd been so stuck for so long @Sarah has totally inspired me to change my thinking. I haven't had crisps or hummus for weeks: my previous favourite snacking foods no longer appeal. I still overeat in grams but I'm happy with the steady consistent weight loss.”
— Helen
Husband & wife did 28 days together
Darryl & Siobhan lost 19.2lbs and 17lbs respectively
“It's been relatively straightforward for both of us as we are enjoying the food and the amount of food we eat is not small… I'm still sleeping very well and I feel healthy and full of energy.”
— Darryl & Siobhan
Justine, 54, considered jabs
15lbs in 28 days and continues to lose weight
“Today is my last day of the 28 days and I have lost 1 stone and 1lb. And I couldn't be happier...with that comes a very peaceful mindset." “I now see my food as fuel and not a way to suppress my feelings or comfort myself.”
— Justine, 54
Moosh, 70, lifelong binge eating disorder
Enjoying her sugar-free life. Not even thinking of bingeing
"I'm well on my way to the healthiest version of myself all thanks to you!! You pushed me in the right direction and I wont look back." "Not even thinking about bingeing!!!.”
— Moosh
They all thought they had a willpower problem. And blamed themselves until they discovered Nu:Way.
Why this works (and why it's different)
What you need to know. This isn't keto, it isn't calorie counting, and it's definitely not starving yourself. We take the sugar and refined carbs out, and put real food back in. Lots of it.
Sugars, grains and starches quickly become glucose when digested. This releases insulin, which works hard and fast to clear glucose from the system. This often leads to a crash and the brain then demands more.
Some are more carb sensitive than others, some of us are insulin resistant or even prediabetic. For us protein, fats and complex carbs keep us full, with steady blood sugars, fewer cravings, or none at all.
Most diets fail because you feel hungry. Nu:Way is different. It's a LOT of food
Big, colourful plates: loads of veg and salad with proper protein, three meals a day. Not keto, and no titchy portions. I'll be the one chasing you to eat enough!
Protein and fat lead the way
Eggs, chicken, fish, butter, olive oil, full-fat Greek yoghurt, even mayo. Don't be afraid of fat! These meals keep you full for hours, so the 9pm biscuit tin loses its pull.
Steady blood sugar, no insulin spikes
Toast, cereal and even “healthy” porridge send your blood sugar soaring, then crashing, and that's when the cravings kick in. Insulin's job is to use up the energy - what isn't used gets stored. And it starts around the belly.
Made for women at our age
In midlife we're ruled by hormones: insulin, GLP-1, ghrelin (your hunger hormone) and cortisol (stress). Nu:Way takes the nasties out of your meals and fills you up instead, so cravings quieten and the weight comes off.
Real food, lots of it, and your hormones finally on your side. That's the Nu:Way difference. 💕
If you've been dieting most of your life, you know the drill. Count the calories. Choose low-fat. Eat less, move more. Be good all day, then find yourself in the biscuit tin at 9pm.
Most women struggling with weight don't have a willpower problem. They're fighting cravings, habits and the body's natural response to modern, processed food.
And in midlife it gets harder. Some people can moderate sugar, but hormonal, menopausal women are often more carb-sensitive. Even savoury foods made with refined starches act like sugar and keep the cravings going.
It's not you, it's biology.
When you feed yourself enough, snacking falls away.
Don't believe it'll work for you? Here's the clever bit: Start right away, and see the difference two weeks before the big day...
Or start on 27 November, Black Friday. That's exactly 28 days before Christmas. So you can look and feel your best self on the big day...
What you get
Every week of the Christmas Edition gives you:
- 7 days of food: a see-at-a-glance plan with 3 proper meals a day, plus swaps and batch-cook hacks
- A batch of recipes: easy, everyday food in the right quantities to keep you full and satisfied. No chef skills required.
- A done-for-you shopping list: Easy, everyday store-bought items for cupboards, freezers as well as fresh foods that you'll find in any supermarket.
- One short weekly module: Mindset & Habit Breaking, Mindful Eating, The Nutritional Science handbook, and Escape Emotional Eating Bible all help to guide you and keep you on track throughout your 28 days....
FREE BONUS: The Natural GLP-1 Blueprint
Worth £19.99. Yours free with the Christmas Edition.
My premium guide, usually sold on its own. It shows you how to support GLP-1, your body's own natural fullness hormone, with real food and simple habits. Feel satisfied for longer, with fewer cravings and less food noise. No jabs, no pills.
Everything above for £37
Everything above for £37
One-time payment · No subscription · Nothing more to pay
- Pop in your name and email, and pay £37 securely.
- Your plan and your free Blueprint arrive in your inbox straight away.
- Print your first week, do one shop, and start by Black Friday.
- Email me whenever you have a question.
Who am I, and how can I help you?
Who am I, and how can I help you?
From the author of The Sugar & Carb Escape Key, a #2 Kindle best seller ⭐⭐⭐⭐⭐
I'm Sarah Spendiff, a recovered food addict. I've spent over 20 years in food recovery circles, looking for what really works long term, and I wrote The Sugar & Carb Escape Key.
Like you, I was brought up on calorie counting and low fat. So many of us believed the calories-in, calories-out mantra that never worked. We were left hungry, failing, and blaming ourselves.
Then I found a new way, through a mix of science and food recovery. In my late 50s I lost 60lbs in total, the first 46lbs in the first 6 months. Today I'm healthier and happier than I was in my 30s.
That's why I founded Nu:Way. The goal is not to be skinny, but to live peacefully with food. Start with the 28-day plan, then adapt it to suit your life, for good. It becomes a way of life, not a diet.
Everyone's body is different, and results vary.
There is only one kind of diet that actually works, and that's a sustainable one.
There is only one kind of diet that actually works, and that's a sustainable one.
Is this for you?
- You're a midlife woman who's tried everything: Slimming World, WW, keto, the lot
- You're a yo-yo dieter, fed up of starting again every Monday
- You battle cravings, food noise or emotional eating
- You've noticed stubborn weight creeping on around the menopause
- You want better control over sugar and carbs
- You're thinking about weight-loss jabs or surgery, and want to try real food first
- You cook for a family and need meals everyone will eat
This isn't for you if:
This isn't for you if:
- You want a quick fix or a crash diet
- You'd rather count calories, points or syns
- You want shakes, pills or supplements to do the work
- You want live, one-to-one coaching (this is a do-it-yourself plan, with email support)
Eat 3 proper meals a day. Every day. Never feel deprived again.
For 28 days you eat real food: good protein, plenty of vegetables and real fats like butter, oil and mayo, in big, hearty meals that keep you satisfied from one meal to the next. Without processed foods, hidden sugars and refined carbs, your blood sugar can steady, the cravings quieten and the food noise starts to settle.
No calorie counting. No points. No tiny portions or miserable salads. No supplements, teas or positive mantras required.
Your questions answered
What exactly am I buying?
The Nu:Way 28-Day Plan, Christmas Edition: four weeks of food (7 days a week, 3 meals a day), a batch of recipes and one beautiful module each week, plus The Natural GLP-1 Blueprint free. It's a do-it-yourself plan you follow at home. It costs £37, one time. No subscription.
What happens after I pay?
Your plan and your bonus arrive in your inbox straight away, as an instant download, so you can do your shop and start. Start by Black Friday (27 November) to finish on Christmas Day.
How long is this offer on?
Until 11:59pm on Saturday 28 November. After that, the Christmas Edition and the free Blueprint are gone.
Will my family eat this?
Yes. It's proper home cooking, not "diet food": meat, fish, eggs, plenty of veg and tasty sauces. The swaps make it easy to put rice, pasta or bread on the side for anyone who wants it, so you cook one meal, not two.
Isn't all that butter and fat bad for me?
Most of us were brought up to fear fat, and low-fat left us hungry and snacking. Real fats like butter, oil and mayo make meals satisfying, so you stay full until your next meal. The Nutrition module explains why. If your doctor has asked you to watch your cholesterol or heart health, have a chat with them first and take the plan along.
I'm not a good cook.
You don't need to be. These are easy, everyday meals. If you can chop, fry and roast, you can do this, and you can email me if you get stuck.
I don't have time.
The plan is built for busy lives. Your shopping list is done for you, the weekly plan ends the daily "what's for tea?", and the batch-cook hacks mean you cook once and eat twice.
What if it doesn't work for me?
Most women come to me after years of diets that didn't work, and that was never their fault. This plan works differently, because you eat enough. If you get stuck, email me and we'll work out what's going on together.
I don't eat meat. Can I still do it?
Yes. The swaps show you what to have instead.
I have a health condition or take medication.
If you have diabetes, take medication for blood sugar or blood pressure, are pregnant, or have any medical condition, speak to your GP before changing the way you eat.
These are last year's participants when the programme was called the 28-day Challenge.
Different name, same great results...
“I always succumbed to my sweet tooth but since I started the NuWay 28 Day Challenge I’ve completely lost compulsion to gorge on cakes and I don’t snack between meals anymore either. Another BIG THING is I enjoy what I eat because the oil, butter and mayo make meals so delicious. I’m a fan of this plan and I’m carrying on.”
— Diane Culverhouse
“It’s all really good psychologically for me and physically. I've only been following the NuWay 28-Day Challenge for two weeks now but already I feel healthier, I feel more in control, I feel empowered. I feel more disciplined and that really is my goal, to be more disciplined. Thank you for this wonderful way of eating.”
— Marie Black
“I am two weeks into the meal plan on the 28-Day Challenge and can honestly say I am blown away as not only have I lost over half a stone, I feel and look so much better already. I have no cravings for all those foods I used to eat uncontrollably. All cravings and obsession gone! I am excited for the coming months.”
— Fiona Thomas
“I would DEFINITELY recommend the 28-day challenge. The best thing was LOSING THE DESIRE TO EAT SWEET THINGS - I know this will be a long-term change. This challenge pulled together all the things I suspected about the food industry and made it make sense.”
— Amanda Stuart
“I allowed myself to be emotionally and physically yanked around by food. Sometimes lifted, sometimes numbed. Today, thanks to the 28-Day Challenge and the NuWay Program we eat mindfully, food is sourced and crafted and celebrated and shared. Food is no longer a drug, it’s self-love. And taste and freshness is paramount to your/our/my Nu:Way.”
— Debra Horton
“The plan's really easy to follow. I really like the list of foods you provided, and, to be honest, for me, that's more useful than the recipes. Although some of them look amazing. I'm enjoying it more than I expected. I've not got any scales here, so I don't know about weight, but I've lost 2.5 cm off my waist in just over 2 weeks following the meal plans in the 28-Day Challenge.”
— Dawn O'H
Ready for your Christmas glow-up?
(Start by Black Friday. Glow by Christmas Day. Or start now and be outfit-ready by 12 December 💕)
In the Christmas Edition you'll learn:
- Why Slimming World, keto and WW fail so many women
- Why low-fat left you hungry and snacking
- Why calorie counting and carb cutting don't fix sugar and carb sensitivity
- Why other programmes don't give you enough food, and why that backfires
I've packed everything I've learned in 20 years of food recovery, and all the research behind The Sugar & Carb Escape Key, into these 28 days.
£37 · one-time payment · instant access · ends Saturday 28 November
Eat well. Feel well. Look well.
P.S. 28 days before Christmas is Black Friday. Start then, and you'll be glowing by Christmas Day. The offer ends Saturday 28 November.
Nu:Way Food Program
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